Aiming for elegance, one thought at a time

Lesson learnt: have a plan!

Posted: August 20th, 2013 | Author: | Filed under: Uncategorized | No Comments »

In the past 10 days, I’ve doubled my list: from 1 person to 2. Hmm, this is really not going to cut it.

Now, to be honest, I have not been executing effectively on a plan. Part of the problem, there, is that I don’t really have a plan to execute effectively on. So for anyone out there reading this: have a plan.

Ideally, that plan should be grounded in reality and have concrete steps that will predictably lead to reaching your goals. In my case, the goal is a list of 500 potential users. One of my original ideas was to approach people and ask them to have a look. That met with some (very) small success in terms of signups, but perhaps more importantly, gave me some really great feedback on what’s wrong with the site. The problem with this approach is that it doesn’t scale, but that’s OK because I’ve got some feedback that otherwise I wouldn’t have got:

  • Why reinvent the wheel? Just knock off other people’s successful landing sites. Perhaps grab something from unbounce?
  • Too much text! Cut it down much more!
  • Focus on benefits – why the heck do I want this?
  • Uhhh… what is this anyway?

So it’s clear that I need to improve the landing site. But even once that’s done, I need to work out how to drive some traffic to the site – and there I’m still short of a plan.

(As an aside, this really made me think of The Fallacy of Lessons Learned. None of this is particularly new, or groundbreaking; they we’re all things I’ve heard before. There is quite a leap between ‘knowing’ and ‘doing’, though.)

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