Aiming for elegance, one thought at a time

Can I build an audience through direct sales?

Posted: July 31st, 2013 | Author: | Filed under: Uncategorized | 4 Comments »

If I’m going to build an pre-launch list of 500 potential customers in just 60 days for Trace Email Studio, I’m going to have to get cracking.

At the end of day 1: big fat zero.

Thought I’d give direct sales a go. Reaching out to people I know. I emailed 10 people. I guess I don’t know that many people in my target market. And then I came across some interesting interviews with two of the founders of pipedrive, Urmas Purde and Timo Reid (the Mixergy interview with Timo is especially awesome.) While they’ve moved away from direct sales, their first 50 or so beta users were from direct sales. How many contacts did they get in touch with to find 50 beta users? 500. 500 contacts! Wow. 10% conversion rate, and that’s when these were people they’d worked with in the past.

I’m really gonna have to lift my game. Either, I need to covert at 90% (ha!) or I need to send 100 emails a day. Today, to send 10 emails took me 6 hours. So, all I need to do is work 60 hours days, and I should be able to make it just fine.

Hrm. I might need some other strategies…


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4 Comments on “Can I build an audience through direct sales?”

  1. 1 Andrea said at 6:05 am on July 31st, 2013:

    Thanks for linking to Timo Reid’s interview on Mixergy!

  2. 2 Andrew Warner said at 11:19 am on July 31st, 2013:

    Thanks for the compliment on my interview!

  3. 3 karan said at 7:51 am on August 1st, 2013:

    best of luck dude! just thought I’d point out – role -> roll

  4. 4 Studds said at 1:58 am on August 6th, 2013:

    Thanks Karan, updated!


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