Aiming for elegance, one thought at a time

Technical founders should add marketing to their development sprint

Posted: September 6th, 2013 | Author: | Filed under: Uncategorized | No Comments »

Sprinting Dassie

As a technical founder, I’ve been finding it difficult to balance the stuff I enjoy (development) with the stuff I find hard (marketing.) This past week, I’ve started adding my marketing tasks to my development sprints, with about a 2-1 ratio. In terms of what I’ve actually executed so far in the sprint, it’s been 80% dev and 20% marketing. But at least I know that now, and can aim to beat it next time!

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